Entrepreneurship for Caribbean Students – Second Edition

For Ages: 17-Adult

• Franklyn Gittens
• Paul Pounder
• Denis Mitchell
• Keith McDonald
• Kadamawe Knife
• Mauvalyn Bowen
• Lystra Stephens-James
• Cuthbert C. Joseph

 

Entrepreneurship for Caribbean Students – Second Edition enables students to master all subject areas in the latest syllabus, including growth of entrepreneurship, entrepreneurship in the Caribbean, social entrepreneurship, e-commerce and business ventures.

In this edition, the authors have included cases at the end of every chapter, allowing for investigative inquiry into a contemporary phenomenon within a real-world context. These carefully crafted cases are culturally relevant to the region and reflect the social, economic and historical realities within which prospective entrepreneurs must operate.

Inside, unit one focuses on what is entrepreneurship and its drivers, the development of entrepreneurship within a Caribbean perspective, steps in the entrepreneurial process, creativity and innovation. Unit two explores types of business ventures, legal and regulatory practice of operating a business, social entrepreneurship, market research, importance of financial information, developing a business model and e-commerce.

BONUS: Entrepreneurship for Caribbean Students – Second Edition offers detailed guidelines for students and teachers on completing the School Based Assessment (SBA).

Additional cases and suggested answers are also available in our Learning Portal. Students can also access these cases by scanning the QR code at the end of the Preface and each chapter.

 

Key Features: 

• Clearly defined objectives and learning outcomes at the start of each chapter
• Varied case studies in the book and online that are set within a Caribbean context
• Varied exercises to illuminate concepts and theories
• Chapter summaries throughout the entire book
• Review and discussion questions at the end of each chapter provide reinforcement and encourage peer teaching
• Glossary of key terms and concepts
• Multiple choice questions throughout the book with answers provided at the back

 

The Authors:

Lystra Stephens-James is Dean at Holy Faith Convent, Couva and a part-time lecturer at the School of Higher Education, Trinidad.

Mauvalyn Bowen is an Associate Professor of Business at Bethel University, MN. She teaches courses in Marketing, Sales, Research and Entrepreneurship.

Cuthbert C. Joseph is a teacher of Business and has been engaged in entrepreneurship training for a decade.

Franklyn Gittens is currently a Senior Business Development Officer with the National Entrepreneurship Development Company Ltd, Trinidad.

Paul Pounder is a Professor of Entrepreneurship at the St George's University, Grenada.

K’adamawe K’nife is the Director of the office of Social Entrepreneurship and coordinator of the BSc in Management and Entrepreneurship Option, at the Mona School of Business and Management, University of the West Indies, Mona.

Denis Mitchell is a certified Project Management Professional (PMP).

Keith McDonald is the academic head of the School of Higher Education Ltd in Trinidad and Tobago, with responsibility for Entrepreneurial Management.